Apple Fined $2.22 Million by the Australian Competition and Consumer Commission (ACCC)– What Went Wrong?

Apple is no longer a baby in the field of sophisticated gadgets. As the leader in the mobile devices industry beating Samsung, Sony, and Nokia, Apple has gone a long way toward success. But why did they have to settle for a fine of $2.22 million?

Truth in Advertising

Fierce competition rocks the minds of every company. Everyone wants to stay on top no matter the odds and Apple is no different. For years, Apple never ceases to awe their customers. Their products are always aligned with a “digital hub” plan. However, no matter how they harmonized and integrate their customers’ experience, there are disappointments along the way. Their recent iPod advertisement has slapped them a whopping $2.22 million fine.

What Went Wrong

Apple’s recent iPod advertisement promised customers that its 4G capability worked anywhere in the world. Sad to say, this is not the case in Australia. For this, Apple was sued by the Australian Competition and Consumer Commission (ACCC) for hiding the truth. Instead of counter-charging, the US technology giant has agreed to settle the matter out of court.

In brief, no matter how tough it is to turn people into customers, companies should not resort to selling lies.

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